What is Highstreet (HIGH)?

With the rise in popularity of NFTs, many brands are further tapping into the on-chain industry — Adidas with their very own Bored Ape, and even Harvey Nichols with their NFT drops. It is without a doubt that the future of retail and commerce is entertainment. However brands are not equipped to build and develop full-scale games, and this is the opportunity Highstreet is seizing to define the next generation of shopping. 

Highstreet is a decentralized Metaverse and MMORPG where brands, both traditional and crypto, can seamlessly integrate and build their presence in the Highstreet World. Both established and new brands can leverage Highstreet and seamlessly establish virtual storefronts both on web3 and within the Metaverse. Highstreet World itself is an open-world MMORPG experience where the vast majority of in-game items are products by real brands. 

Highstreet World is a play-and-earn open-world metaverse that incorporates shopping, gaming, NFTs, traditional brands, and crypto brands with an MMORPG game experience. Users can play to earn by completing quests, attending social events, socializing with players, and shopping for NFTs from real-world brands.

Highstreet reimagines E-commerce and retail in the Metaverse and Web3 era. This is done by integrating traditional brands into the on-chain world, through tokenizing products into “phygital” items.

Highstreet play-and-earn is driven by value creation and seeks to demonstrate sustainable yield with its brand partnerships.

Highstreet consists of the following major components working in conjunction:

Highstreet Marketplace: Users can buy and sell phygital products and NFTs in the in-game marketplace.

Highstreet Homes: Users can buy their own “homes” across the various locations in the Highstreet World through IHOs (Initial Home Offerings)

Highstreet Lands: The land of Highstreet comes in single Hexes, 10-Hex Zones, 50-Hex Regions, and 150-Hex Megaplexes. Land bundles and hexes will be commissioned to real-world brands to develop on to build in-game infrastructure (clubs, shops, homes, experiences, etc). 

Forever Fomo Duck Squad (Ducks)

Besides being the official mascot and avatar NFTs of Highstreet World, these NFTs have the following use cases:

Duck Transformation: 2D NFT ducks will receive 3D ducks that will transform in-game. 

Exclusive Club: FFDS NFTs act as a gateway into an exclusive FOMO Duck club in Highstreet World. 

Merchandise drops and vault openings: NFT holders can access exclusive drops and vaults

HIGH Tokens are the native utility and governance tokens of Highstreet. Besides HIGH Tokens, STREET Tokens are the in-game currency of Highstreet World. It helps ensure later players get an equal chance to enjoy the game without hyperinflation while still rewarding early participants fairly. 

STREET Token can be used as primary currency to facilitate all transactions in-game (i.e. buying from NPC characters representing brands, buying from other players, in-game item repairs).

Who are the founders of Highstreet (HIGH)?

Highstreet (HIGH) was rebranded from a computer vision company LumiereVR. The co-founders of LumiereVR and Highstreet are Travis Wu and Jenny Guo.

Travis Wu is an experienced software developer and blockchain enthusiast with a background in VR and Jenny Guo majored in electronic art and political studies at Bard College in Annandale-on-Hudson, New York.

What is High street (HIGH) used for?

In-game access

HIGH Tokens are required in various areas for game progression or access to special events.

In-game currency for specialty items

HIGH Tokens can be used to purchase special items. For example real estate or limited edition products in the Highstreet Marketplace.


HIGH Token holders will be able to create and vote on on-chain governance proposals to determine future features of Highstreet, with voting weight calculated in proportion to the tokens staked.


STREET Token can be earned by hunting monsters, completing quests, and engaging in activities.

How is High street (HIGH) unique?

Highstreet has striven for interoperability, partnering with major thought leaders from exchanges like Binance, and blockchains like AVAX, to funds like Everyrealm and Animoca Brands to integrate with our “metaverse as a service” layer. In addition, brands like Balenciaga and LVMH are extending their reach as well, to virtual worlds to expand to new markets.

Highstreet is built with the assumption that players will eventually find a healthy balance of immersion within virtual worlds, alongside maturing VR hardware that is rapidly evolving. Besides actively working with leading hardware manufacturers like HTC, other factors contribute to the development of Highstreet, which includes:

Personal Embodiment: To capture users’ representation of their body movements in the virtual world, the team leverages an avatar SDK called Tafi avatar, the same engine that powers RTFKT’s CloneX NFT collection. They are also studying the implementation of other avatar customization tools to enhance the experience.

Social: To enable social features on VR, Highstreet is developed using the Unity Multiplayer game engine, a multiplayer hosting service. It synchronizes player bodily movement and supports a large throughput of data to maintain organic player movement (on par with an actual human).

How many Highstreet (HIGH) coins are in circulation?

The total token supply is 100 million HIGH. The allocation of HIGH tokens is as follows: 

54% – treasury

10% – the team

30% – the investors

1% – equity airdrop

5% – IDO (initial DEX offering)

How is the Highstreet network secured?

Highstreet is certified and audited by Certik, a popular auditing company for decentralized platforms. Their audit history and overall statistics can be accessed here.

How do I buy Highstreet  (HIGH)?

The Highstreet  token can be used for a wide range of uses, like governance  and gaming.

Highstreet  tokens can be easily purchased by the following steps. 

* Open an account with the crypto trading platform.

* Transfer the specific amount of your fiat currency to your account.

* Wait for your deposit to be confirmed and buy Highstreet  through your trading account.

Which Cryptocurrency Wallet Supports Highstreet  (HIGH)?

The PTPWallet platform supports many cryptocurrencies simultaneously, such as Highstreet  (HIGH). Because of its vast use case, it has grown to become one of the most used platforms, as it serves as an exchange and an engine to discover other cryptocurrencies. Users can easily use PTPWallet as their HIGH wallet because it offers a simple interactive interface, making it easy for people to navigate.


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