Running smoothly in the Ethereum ecosystem and a natively integrated platform called Brave, the Basic Attention Token (BAT) is a cryptocurrency token that seems to serve as a monetary incentive for internet users to get paid while viewing well-meaningful and specifically tailors ads. It intends to create a beneficial cycle between creators and internet users in the field of advertising.
The basis of its development is a savior to the average internet user against the menace of ads. Internet users no longer have access to privacy, face potential malware in form of pesky ads thereby countering the seamless internet experience. The development aims to reduce these and eventually put a stop.
The creators of BAT utilize Blockchain technology to ensure not only internet users but advertisers, and publishers benefit. The goal is to improve the way digital advertising is conducted by tracking the benefits and detriments of most current trends to the user’s attention anonymously.
The derived statistics and studies will eventually allow users experience fewer ads. This means only ads that are well-tailored to each individual’s interest will be shown all the same time respecting their privacy. Ads publishers will resort to other forms of income and advertisers can easily allow their ads to meet their desired audience hence, channeling sales for them
The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts that are stored in the Ethereum blockchain, fully capable of enforcing performance when commanded.
The token is derived from user attention focused on advertising mental engagement. That is, the ability to privately monitor user intent at the browser level allows for the development of rich metrics for user attention.
Attention is measured as views for content and ads only in the browser’s active tab in real-time. The Attention Value for the ad will then be calculated based on incremental duration and pixels in view in proportion to relevant content, before any direct engagement with the ad.
Then, further calculations involving cost-per-action models as the system take place through machine learning.
The Brave platform compared to other competing search engines has several edges above them all. It fast loads 3 to 6 times faster. It also positions itself as free software, open-source infrastructure with a customer-friendly uncluttered screen that shows ads tuned to user interests. It promises no malware and a secure attribution/attention score with perfect delivery certainty.
Most importantly, the reader is paid attention and there are larger revenues for the publishers due to its efficiency as buys and its simple/free viewability metric.
Brave also defends your data on your devices and synchronizes your personal and private browsing profile across devices using client-side encryption.
Who Are the Founders of Basic Attention Token (BAT)?
The total team involved in the development of the BAT token is formidable with popular names like Brendan Eich. He is the CEO and also co-founded the Brave platform. He is known as the Creator of JavaScript and also Co-founded Mozilla & Firefox. Other notable names in the development include Brian Bondy, the Lead Developer and co-founder of Brave. He Previously worked in Khan Academy, Mozilla, Evernote. Scott Locklin serves as the Senior Engineer. He Co-founded Kerf Software. Honorable mentions are Catherine Corre, Head of Communications, who worked previously at AOL, Netscape. Marshall T. Rose, Senior Engineer. Brian Johnson, Senior Engineer, was previously at JD Power and Korrelate. Luke Mulks, Senior Ad-tech Specialist, for technical incident response, investigation, support & issue resolution for ad tech and the Brave Browser. Developing/advising on ad tech and tracking threats that Brave shields users. Aubrey Keus, another senior engineer, and previously worked at Pulse360. Yan Zhu, Senior Engineer, EFF Fellow.
What is Basic Attention Token (BAT) Used for?
BAT coin can be used to receive and send funds. Like other cryptocurrency coins, BAT can also be a mode of payment and can transfer funds easily. Assets and finances can be stored on the BAT coin as it is also an item of value.
Brave browser users can sign up for the Brave Rewards program, which allows them to be paid in BAT for viewing ads or to send BAT to content creators whose work they want to support.
BAT is an immediately transferable token used in the Browser and can be donated or used to pay publishers for premium content or other services. Tokens may also be used by publishers for promotions.
BAT may be used within the Brave ecosystem to purchase digital goods such as high-resolution photos, data services, or publisher applications that are only needed on a one-time basis. This is due to many publishers having access to interesting data sets and tools which they are not able to monetize on a subscription basis, but which individuals may wish to occasionally use.
What Is the Unique Point of the Basic Attention Token (BAT)?
The unique point of BAT is it serves as the key to enjoying the internet. Users can get to receive structured ads that are meaningful to their likes and dislikes and as well as earn money in form of BAT. The publishers can get to earn more revenue while the advertisers earn more sales as their ads now meet the desired audiences.
The brave platform allows your data, studied and abstracted by on-device-only machine learning, to provide you with private and anonymous options to get compensated for your attention. It also cuts out all third-party trackers and middle-players, eliminating data leakage, malware risk, and excessive fee-taking.
How Many BAT is in Circulation?
There are 1.4 billion BAT coins in circulation out of its 1.5 billion maximum supply. It also has a total market value of $117.4 billion United States dollars.
Is Basic Attention Token (BAT) Network Secured?
The BAT network is secured as there has been no news of a potential jack or scam since its initial development. Also, the team of developers consists of well-known and respectable figures.
How Do I Buy Basic Attention Token (BAT)?
The BAT offers a series of advantages to its participants (users, readers, publishers, and advertisers) which are not common in the world of cryptocurrency. Among which is their ability to receive free BAT tokens whenever their attention is diverted fully to a specific ad. As such, its adoption rate has increased and made it steadily available across several platforms. To buy BAT, the steps below provide the right direction to purchasing its tokens.
* Open an account with the crypto trading platform.
* Transfer the specific amount of your fiat currency to your account.
* Wait for your deposit to be confirmed and Buy BAT through your trading account.
Which Cryptocurrency Wallet Supports Basic Attention Token (BAT)?
The PTPWallet platform supports many cryptocurrencies simultaneously such as Basic Attention Token (BAT). Because of its vast use case, it has grown to become one of the most used platforms as it serves as an exchange and an engine to discover other cryptocurrencies. Additionally, users can easily use PTPWallet as their Basic Attention Token wallet because offers a simple and interactive interface making it easy for people to navigate its system.
