Ambire AdEx, formerly Ambire, is an open, trust-minimized protocol and stack created for digital advertising that helps decrease advertisement fraud and malvertising while also protecting user privacy. It was developed in 2017 to be a decentralized ad exchange for digital advertising before it evolved into the full-stack solution it is today. The Ambire AdEx ecosystem comprises of the Ambire AdEx protocol, Ambire Adex Core, Ambire AdEx market, and the Ambire AdEx validator stack.
Ambire Adex Protocol
The platform’s protocol allows for the trading of advertising space, and time and also covers all interactions between publishers, advertisers, and end-users. It combines traditional peer-to-peer technology, cryptography, and blockchain to perform these effectively. The AdEx protocol is designed to be completely invisible to end-users while improving their internet browsing experience (generally encouraging quality ads and unobtrusive experience).
Ambire AdEx Core
The AdEx Core is a protocol built on top of blockchain technology to facilitate the parts that need achieving consensus in a trust-less, decentralized manner. The Core is designed to implement everything related to moving funds between advertisers and publishers. To divulge further, it provides an implementation of OUTPACE channels (unidirectional payment channel), and every advertiser’s campaign maps to one OUTPACE channel with a certain deposit.
Ambire AdEx Market
To facilitate better interaction and offer immense benefits to the digital world of advertising, Ambire Adex has developed the market. The market is a RESTful service maintained and hosted by AdEx Network OÜ with a primary role in facilitating demand/supply discovery and trading. It keeps a record of all campaigns that are currently valid and allows publishers/advertisers to query that list to find what they need. The market needs to track all on-chain OUTPACE channels and needs to constantly monitor their liveness and state.
Ambire AdEx validator stack
The validator stack is a collective term for all off-chain components responsible for handling events, managing OUTPACE channels, and generating analytical reports. It has a wide range of functionalities ranging from collecting events from users by filtering them to ensure their validity, tracking and validating the OUTPACE channels, generating analytical reports, and providing RESTful APIs for access to reports, events, and OUTPACE channel data.
Concerning scalability, Ambire AdEx uses layer 2, a blockchain scaling solution that allows financial transactions or other state transitions to happen very fast, off the blockchain, while still being enforceable or eventually being committed to the underlying blockchain. This solution allows throughput levels seen in centralized systems, while still being as trustless and censorship-resistant as blockchains.
ADX is the native utility token of Ambire AdEx used for reward and also for incentivizing validator uptime to ensure ease in the running of all advertising campaigns on the Ambire AdEx platform.
Who are the founders of Ambire AdEx (ADX)?
Ambire was founded by Ivo Georgiev and Dimo Stoyanov. These two are experienced entrepreneurs with a track record of success and have released hundreds of digital products to ever-ready consumers. They were also responsible for Stremio, the media streaming platform that has 18+ million users around the globe.
As of today, the entire team of Ambire AdEx consists of 20 professionals that actively work on the Ambire advertising platform and DeFi wallet.
What is Ambire AdEx (ADX) used for?
Pay for digital advertising
With the ADX token, publishers can pay the validators for processing advertising transactions on the Ambire Adex platform.
Affiliate
Ambire AdEx has also allowed users to engage in affiliate marketing to ensure the free flow of wealth from the platform to publishers, and advertisers.
Staking
Ambire Adex allows for staking and the more tokens staked, the stronger the reliability guarantees of the validator network. They have a staking APY rate as high as over 45%. In September of the same year, staking was expanded to include security mining as well, and soon after a Loyalty Pool was added too, using Chainlink price feeds.
Reward
Validators are appointed for each advertising campaign on the platform and are required to process the payment between publishers and advertisers through layer 2 payment channels. In return, they earn profits in form of the ADX time for their performance.
What makes Ambire AdEx (ADX) unique?
Ambire Adex has lots of unique features starting with the regular full reporting transparency for publishers and advertisers that is shared with both parties. They also help connect publishers and advertisers as directly as possible, therefore maximizing results and revenues. This removes the need for minimized fees and no commissions.
Concerning funds, Ambire Adex has no custody as users have full control over their funds; you can withdraw any amount at any point, with no thresholds, and the user’s data stays private by never collecting it.
How Many ADX Coins Are There in Circulation?
Ambire AdEx has a total number of coins in circulation of 114,160,982 ADX tokens.
How is the Ambire AdEx Network secured?
One of the main challenges of any digital advertising system is fraud and the issue of security and Ambire AdEx solves this by employing traditional adtech methods, such as IP whitelists/blacklists, as well as verifying publishers by their domain name. To execute this effectively, the AdView has to send each event to each validator, and they will keep an internal ledger of IPs events came from and impose a limit.
They also ensure it is mandatory to submit a proof of work to be solved to submit a click/impression message, therefore making it more expensive than the reward you’d get for the corresponding event. Publishers can also vouch for users of their website/app, for example, if a user registers on your website and verifies a valid phone number; that allows users to gain a reputation as “real” users.
Ambire Adex uses a keypair kept in the local storage to identify users’ anonymity, however, it never holds any funds. When the local storage data is deleted, the user will receive a new keypair and the system will start learning about them again – which is the intended behavior (e.g. using incognito mode in the browser).
How do I buy Ambire AdEx (ADX)?
Ambire AdEx seeks to create a new standard in digital advertising by introducing real-time tracking, direct reporting to each advertiser and publisher, and dropping the need for most intermediaries to dramatically reduce the ability for any side to report wrong data to others for their financial gain. The open-source platform is built on top of the Ethereum implementation of the protocol. The ADX token can be used for a wide range of uses like staking and gaming.
ADX tokens can be easily purchased by the following steps.
* Create an account with the crypto trading platform.
* Transfer the specific amount of your fiat currency to your account.
* Wait for your deposit to be confirmed and buy ADX through your trading account.
Which Cryptocurrency Wallet Supports Ambire AdEx (ADX)?
The PTPWallet platform supports many cryptocurrencies simultaneously, such as Ambire AdEx (ADX). Because of its vast use case, it has grown to become one of the most used platforms, as it serves as an exchange and an engine to discover other cryptocurrencies. Users can easily use PTPWallet as their ADX wallet because it offers a simple interactive interface, making it easy for people to navigate its system.
